DHL 2010 Annual Report Download - page 114
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 |
 |
e brand stands for a wide product spectrum and a global logistics presence.
Our , , and divisions operate
in attractive market segments. We want to continue taking advantage of the excellent
growth opportunities in the logistics industry.
Our guiding principle: respect and results
e corporate culture of a company is vital in determining its ability to perform at
a high level. Our guiding principle of “respect and results” has evolved from the daily
challenge of achieving rst-class results whilst adhering to our sense of responsibility for
the needs of our employees and customers. We show respect towards our share holders
by making our challenges public and clearly stating how we intend to face them. We are
well aware of the e ect our corporate activities have on society. erefore, we also act
respectfully towards everyone with whom we interact and the environment in which
we live.
Our customer promise
Our customer promise is a key component of our corporate strategy. We want to
o er our customers in all divisions services that make their lives easier and have sus-
tained value. To this end, we have implemented a Group-wide initiative known as First
Choice. e First Choice programme is designed to ensure a constant focus on the
customer, improve the processes necessary for this and increase customer satisfaction.
In the year under review, we successfully completed some , projects with these
objectives in mind. In addition, our motto of “simpli cation” means that we seek to
nd ways to simplify our interactions with customers. is involves cross-divisional
measures intended to facilitate customer access to our services, such as becoming more
friendly, exible and e cient in our contact with customers.
Taking on corporate responsibility
As the largest company in our industry, we take our environmental and social
responsibility seriously. Our sustainability strategy focuses on three areas. First is the
Group’s GoGreen programme, which was developed to establish a systematic approach
to improving our carbon e ciency. Our second focus is GoHelp. Here we apply our
expertise towards improving living conditions for people in disaster areas. e third
expression of our commitment to society is GoTeach, where we show our commitment
to education.
Corporate responsibility, page
Deutsche Post DHL Annual Report
100