DHL 2010 Annual Report Download - page 113

OVERALL ASSESSMENT OF RISK POSITION
During the past  nancial year, risk exposure relating to the general business environ-
ment has been signi cantly reduced due to the overall upwards economic trend. Even if
it is not possible to make a reliable estimation of the extent to which the positive trend
on the global logistics market will continue, we continue to assume upwards move-
ment. Our future corporate earnings could be a ected in particular by the economic
trend in Germany as well as changes in the regulatory framework in the domestic mail
market. On the whole, based on the Group’s early warning system and in the estima-
tion of the Board of Management of the Group, in the past  nancial year there were no
identi able risks for the Group which, individually or collectively, cast doubt upon the
Group’s ability to continue as a going concern, nor are any such risks apparent in the
foreseeable future.
Strategic focus
CORPORATE STRATEGY
Outstanding competitive position
Deutsche Post DHL is the market leader in the German mail business and in nearly
all of our logistics activities. We operate all over the world and are able to o er our cus-
tomers comprehensive services that extend to all modes of transport and links in the
supply chain. Our strong competitive position is the best prerequisite for further growth.
Objectives of Strategy 
In , we presented our Strategy , which involves three core objectives: we
want to be the provider of choice for customers, an attractive investment for sharehold-
ers and the employer of choice for our sta .  ese goals are all closely related: satis ed
employees lead to satis ed customers, on whose loyalty the economic success of the
company rests. Our Group strategy continues to apply and is now closely intertwined
with the business strategies of the divisions. We measure the success of our strategy by
the progress we make towards our three core objectives. In this regard, we particularly
measure progress in terms of our customers’ satisfaction, employee satisfaction and our
divisions’ growth and pro tability.
Die Post für Deutschland (the postal service for Germany) and the logistics company
for the world
We want to maintain our position as Die Post für Deutschland (the postal service for
Germany). At the same time we intend to become the logistics company for the world
by making use of the global strength of our logistics business.
 e Deutsche Post brand stands for a company that sets global standards in quality,
technology and e ciency and has already proven itself able to very successfully meet
the challenges inherent in this mature market. Our goal is to continue operating highly
pro tably in the  division and to enhance our range of services by adding more
communications products.
Deutsche Post DHL Annual Report 
Group Management Report
Outlook
Strategic focus
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