DHL 2010 Annual Report Download - page 122

 is also applies to our earnings situation.  e savings realised in the reporting year
together with a continuing focus on costs will make a crucial contribution to improv-
ing earnings. Our initiatives for increasing e ciency and quality and streamlining our
portfolio will likewise contribute to earnings. We are con dent that we are able to keep
the express business on a growth path and further strengthen or defend our leading
market position.
Moderate market growth in the freight forwarding business
 e freight forwarding business has faced extreme volume  uctuations in the past
two years. For , we anticipate a more stable trend and moderate market growth. More
speci cally, we expect a weaker economy in the  rst half of the year followed by apro-
gressively stronger second half. Freight rates should remain steady as airlines, shipping
companies and freight carriers manage transport capacities in accordance with demand.
Based on the economic fundamentals, we expect to see persistent growth in intra-
Asian tra c and on trade lanes between Asia, the Middle East and Africa as well as
between Asia and Latin America. As the market leader, we shall participate in this
growth by investing in infrastructure and innovation.
In contrast to the year under review, we are projecting a more moderate upwards
trend in the air freight market in  and are anticipating overcapacities.
In the ocean freight market, we are looking ahead to uninterrupted growth in .
We have our sights set on signi cantly boosting volumes again, especially in the less-
than-container-load business. Due to  Global Forwarding’s acquisition history, some
ocean freight business areas compile transport volumes  s in di erent ways. Since
we are aligning these systems, it will be necessary to adapt  Global Forwarding’s
transport volumes and market shares to the uniform calculation method, e ective the
 rst quarter of , and to adjust them slightly retroactively.
 e growth rate in the road transport market is likely to weaken in  in line
with the macroeconomic trend. However, we expect it to remain at an acceptable level.
Supply Chain market recovers
 e contract logistics market was severely a ected by the signi cant reduction in
our customers’ volumes as a result of the economic crisis. However, since the start of
 the market has improved, a development that is likely to accelerate in the coming
years according to economic research institutes.  erefore, a return to pre-crisis levels
is expected.
In our main markets of Europe and North America we anticipate growth in the
moderate to high single digits, whereas in the Asian Paci c markets we think it is likely
to be in the low double digits. At Williams Lea, we expect double-digit growth due to our
unique product o ering and increasing development of our broad  customer base.
To capture these opportunities, we shall continue our Growth Through Excellence
strategy with the objectives of continuously improving existing business and pro tably
growing new business.
Strategic focus, page 
Deutsche Post DHL Annual Report 
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