Whirlpool 2007 Annual Report Download - page 96

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GLADIATOR P.94
The original idea for Gladiator Garageworks
came from real consumers who expressed a
need to somehow organize their garage clutter.
Armed with this consumer knowledge and
seeing the garage as an untapped room within
the home, Whirlpool Corporation developed and
launched the Gladiator Garageworks brand.
GROWTH
ALIGNED WITH
CONSUMER TRENDS
Consumers are beginning to
understand the value that a
fully remodeled garage can add
to their home, while making
that space much more friendly
and usable.
These trends bode well for
the continued success of the
Gladiator Garageworks brand.
CONTINUED BRAND
EXPANSION
Consumers who enjoy sports, outdoor activities, automotive
restoration and gardening have specific and unique storage needs.
Gladiator Garageworks is prepared to meet these needs with
new products designed to better support specific
consumer lifestyles.
Look for these forthcoming, innovative
Gladiator Garageworks solutions:
Larger cabinets to provide consumers
with even more storage space
Unique solutions for storage in out-of-reach areas
New wall products to help consumers
take more items off the floor
Beyond expansion within the product line, Gladiator
Garageworks brand is gearing up for global expansion as well.
The brand will begin selling in Canada in 2008, with plans to
expand into additional markets in coming years.
40%
Approximately 40 percent of
U.S. residents use their garage
for something other than
parking their car. Whether
their garage is cluttered,
used as a workshop or serves
as storage space, Gladiator
Garageworks products
provide solutions.