Whirlpool 2007 Annual Report Download - page 88

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BAUKNECHT P.86
Bauknecht is a regional brand with a strong
German heritage dating back to 1919. It stands
for quality, reliability and premium performance.
While sold throughout Europe, Bauknecht is one
of the most preferred brands in Germany.
It focuses on consumers who enjoy life with
friends and family. Bauknecht brand consumers
have high expectations when it comes to product
reliability and performance, while caring for
their family and the environment around them.
GROWTH IN
BUILT-IN
PRODUCTS
The Bauknecht brand
continues to see growth in
built-in products, thanks to
continued innovation. In 2007,
it launched the new Pure oven
line with ProTouch finishing,
for which it won the “Kitchen
Innovation of the Year” award
from both the German Kitchen
Trade Association and the
“Better Life” initiative of the
German Federal Ministry of
Economics and Technology.
In 2008 and 2009, Bauknecht
will renew its line of free-
standing appliances, offering
new innovations that will be
eco-friendly and focused on
consumers’ health, hygiene
and comfort.
EXTENDABLE
STORAGE SPACE
The built-in, double-drawer
refrigerator provides modern,
extendable storage space that
can be accessed easily. The new
cooling units feature Dynamic
Intelligence-sensor technology,
ensuring that pre-set
temperatures recover five times
faster than normal cooling
appliances and providing a
high level of energy efficiency.