Whirlpool 2007 Annual Report Download - page 70
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BRASTEMP P.68
In Brazil, the Brastemp brand is the No. 1
home appliance brand in consumer awareness,
consideration, preference and loyalty.
A trendsetter in technology and design,
the Brastemp brand leads all major home
appliance innovations within Brazil.
CONTINUED
GROWTH
The Brastemp brand continues
to strengthen its efforts to
promote its very successful
“B Side” positioning campaign.
While “B” stands for Brastemp,
its “Be Authentic” positioning
demonstrates that Brastemp
products let consumers
express their sense of style
and individuality while freeing
them to do the things they like
to do. This positioning is a
key component in the
brand’s success.
Beyond marketing efforts,
continued investment in
innovation and product
development translates the
brand’s values into products.
COMPLETE DIGITAL
OVEN
The Brastemp Touch is the only
range in the market offering a
complete digital oven.