Whirlpool 2007 Annual Report Download - page 60

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AMANA P.58
The Amana brand is aligned with the practical
style-seeker, bringing niche products to
consumers who otherwise have not been
addressed within the appliance industry.
The Amana brand offers a strong heritage
combined with clever design capabilities.
In 2008, Amana will undergo a significant
revitalization, emerging as an innovative,
affordable, style-conscious appliance brand.
EMERGING
CONSUMER
SEGMENTS
The Amana brand caters to
one of the largest emerging
consumer segments:
consumers with disposable
incomes who are interested
in expressing themselves
through style in their home
environment and appliances.
WRITE
DRAW
ERASE
The Amana JOT refrigerator
features a dry-erase finish on
the door, enabling consumers
to write, draw or erase with
easy cleanup. The refrigerator
also offers single up-front
temperature control and
spill-saver glass shelves. The
refrigerator, available in Latin
America under the Consul
brand, is an example of how
Whirlpool Corporation
is able to leverage its
innovations globally.
12%
Today, 12 percent of all
consumers own at least
one Amana appliance.