Whirlpool 2007 Annual Report Download - page 52

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Jenn-Air brand offers refined kitchen appliances
that deliver beautiful results. Like its consumers,
Jenn-Air products are uncompromising in
performance, style and attention to detail.
Jenn-Air brand has the distinction of being
the “most preferred cooking brand,” based
on an independent study. The Jenn-Air brand
is usually purchased in suites.
JENN-AIR P.50
The power of performance.
The Pro-Style®Stainless suite by Jenn-Air.The majestic steel-clad design surrounds a
performance like no other. Powerful controls with one purpose—to put you in control.
That’s the cooking heritage of Jenn-Air. A reputation of true performance with the
luxury of design. Go to JennAir.com, or visit any of our exclusive showrooms.
®Registered Trademark/TM Trademark of Jenn-Air, U.S.A. ©2007 All rights reserved.
MORE
CHOICES
TARGETED
FOCUS
The Jenn-Air brand will
double its investment in print
media in 2008 with a targeted
focus on epicurean and
lifestyle audiences.
Jenn-Air brand plans to add to
the already successful oiled
bronze product line to offer the
consumer even more choices.
Additions include a hood, built-
in refrigerator and a built-in
microwave oven. Induction
cooktops and several styles of
refrigerator doors also will be
launched in 2008.Jenn-Air
brand will continue to drive
premium share growth
through enhanced in-store
experiences, enhanced
premium service and
unmatched sales education.