Whirlpool 2007 Annual Report Download - page 33
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MAYTAG P.31
MAYTAG
REPAIRMAN
In April of 2007, after an
extensive national search, a
new Maytag Repairman was
named. The new Maytag
Repairman will play a key role
in revitalizing the Maytag
brand. With one foot squarely
planted in the past and the
other firmly planted in the
future, Whirlpool Corporation
is re-establishing the
positioning of quality and
dependability that have
always been synonymous
with the Maytag name.
AUSTRALIAN
MARKET
LAUNCH
During the year, a new Maytag
kitchen appliance collection
was launched to the Australian
market. The collection consists
of cooktops, built-in coffee
machines, built-in ovens and
microwaves, elegant range
hoods and freestanding ranges.
100TH
ANNIVERSARY
In celebration of the 100th
anniversary of the first Maytag
washer, the special edition
Maytag Centennial pair features
commemorative styling with a
center-knob control and gold
console trim and kickplate.
The washer features a
heavy-gauge steel lid and
commercial-grade strength.