Whirlpool 2007 Annual Report Download - page 7
Download and view the complete annual report
Please find page 7 of the 2007 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
 |
 |
For a product to be considered innovative within Whirlpool,
it must:
Deliver new and differentiated solutions to our consumers,
Establish a sustainable competitive advantage, and
Create superior shareholder value.
The refrigeration category is one example of how we
provide consumers with new and unique products that
deliver significant value. Refrigerators own a valuable piece
of real estate within the kitchen, and we’ve introduced new
and better ways to utilize that space. The Whirlpool brand
in Europe introduced a refrigerator with an espresso coffee
maker integrated into the door. In North America, the
Whirlpool brand launched the centralpark connection
refrigerator featuring a docking port that supplies power
to electronic devices, such as a digital photo frame. In Latin
America, the Consul brand introduced a refrigerator
featuring a dry-erase finish. A similar product was launched
under the Amana brand in North America — just another
instance of how we leverage our innovation globally.
Adjacent Businesses
Our strength in the core major appliance business has
created opportunities to expand into adjacent businesses,
such as water filtration products; kitchen cookware, cutlery
and utensils; and garage storage systems. A recent example
is our line of organizational accessories for the laundry
room. We offer pedestals to raise the height of washing
machines and dryers; laundry towers featuring oversized
drawers, pull-out supply trays and retractable hanging rods;
and work surfaces designed to go over the tops of washing
machines and dryers, adding extra work space in the laundry
room. The accessories are available in a variety of colors for
every washer and dryer we sell.
This portion of our business is a rapidly growing, value-
creating and integral part of Whirlpool Corporation
becoming a global consumer products company.
CHAIRMAN’S LETTER P.5