Whirlpool 2007 Annual Report Download - page 22

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WHIRLPOOL P.20
Whirlpool, the flagship brand of the company,
strives to help families manage their ever-busier
lives through innovative products that help
them get more done. Whether it's new solutions
for doing laundry with steam, saving scrubbing
time with PowerScour dishwashers, organizing
with Laundry 1-2-3 accessories, or saving water
and energy with its eco-friendly lineup,
Whirlpool is a brand families trust.
In 2008, Whirlpool brand is slated to launch nine
major products in North America alone. These
launches include an expanded line of vibrant new
colors and accessories for the laundry room. The
brand also is launching a French door bottom-
mount refrigerator with external ice and water
dispensing, as well as an entire suite of kitchen
appliances that is beautifully matched and
chock-full of innovations.
OPPORTUNITIES
TO EXPAND
Whirlpool Corporation’s
strength in its core appliance
business has created
opportunities to expand into
adjacent businesses. One
example is the affresh washer
cleaner tablets. These tablets
remove odor-causing residue
in washing machines.
EUROPEAN
ESPRESSO
MAKER
In Europe, Whirlpool brand
introduced an espresso coffee
maker integrated into a side-
by-side refrigerator. The
espresso maker uses coffee
pouches and is able to provide
up to 35 cups of coffee at a time.