Whirlpool 2007 Annual Report Download - page 81

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EXPANDING
THE BRAND
In 2008, Consul brand will
offer a new line of automatic
and semi-automatic washing
machines. Its semi-automatic
washing machines offer
tremendous growth potential
and serve a largely untapped
consumer segment — lower-
income families with some
disposable income.
CONSUL P.79
GROWTH
IN NEW
CATEGORIES
Consul brand continues to
see growth in new categories
like acclimatizers, space
heaters, ceiling fans and
vacuum cleaners.
COMPETITIVE
RANGE LINE
The Consul brand is refreshing
its entire cooking product line
and expects to strengthen its
leading position in the home
appliance category with the
new Scents ranges. Consul
Scents ranges are competitively
priced and, in response to
consumer feedback, feature
extra-tall feet. The ranges are
durable and easy to clean.
FOCUSED ON
HEALTH
AND WELLNESS
The Consul air cooler is
designed to improve consumers’
health and wellness in some of
the driest regions of Brazil. It
features a water dispensing
capacity of nearly two gallons,
washable filter, timer and a
humidifier function. The
Consul brand also launched a
line of refrigerators featuring
a filter that reduces the
proliferation of bacteria
and odors inside the product,
creating a healthier
environment for consumers.