Whirlpool 2007 Annual Report Download - page 42

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KITCHENAID P.40
Inspired by the quality and
performance of their
KitchenAid countertop and
major appliances, consumers
began asking for versatile
kitchen accessories of the same
quality. In response to this
consumer need, KitchenAid
brand now offers almost
anything a cook may need
in the kitchen, including
cookware, measuring cups and
spoons, oven mitts, dish towels,
bakeware, cutlery, sinkware,
pantryware and cookbooks.
Since the introduction of its legendary stand
mixer in 1919 and its first dishwasher in 1949,
KitchenAid brand continues to build upon the
legacy of these icons to create a complete line
of products designed for cooks. From
countertop appliances to cookware, ranges
to refrigerators, and whisks to wine cellars,
KitchenAid brand offers virtually every
essential for the well-equipped kitchen.
Professional chefs choose KitchenAid for their
homes more than any other brand. All KitchenAid
products feature timeless design, easy-to-use
performance and quality you can feel.
2008
AND BEYOND
In 2008,KitchenAid brand
will introduce major appliances
into the Brazilian market
and continue its introductions
in Europe.
In addition, a redesign of
KitchenAid.com is set to
launch, emphasizing the
breadth of products offered.
EXPANDED OPPORTUNITY
As the brand continues to
expand its licensed product
offerings, look for KitchenAid
food storage products,
microwave ovenware and
trash containers.