Whirlpool 2007 Annual Report Download - page 26
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Please find page 26 of the 2007 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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ACTIVE
LOYAL
PRACTICAL
TRADITIONALISTS
ACHIEVERS
DEMANDING
THE MILLERS P.24
The Miller family has high expectations for the brands they purchase and use. They usually
gravitate to brands that are well-established and proven. The Millers are extremely loyal and will
use a brand for as long as it continues to meet their expectations. They demand high-performance
appliances and are willing to pay more for quality.