Whirlpool 2007 Annual Report Download - page 43

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The brand recently refreshed
its entire Architect Series II
suite and expects to strengthen
its position in the premium
EXPANSION INTO NEW MARKETS
KITCHENAID P.41
KitchenAid brand continues
to see growth in outdoor
appliances and expansion of its
appliances into new markets.
market through continued
enhancements to its product
line, increased advertising
and superior customer service.
OUTDOOR
ENTERTAINING
The KitchenAid outdoor
product suite offers high-
performance appliances for
outdoor use. The collection
features new styling and added
built-in options, all designed to
make outdoor entertaining
easier and more enjoyable.
The new line includes such
additions as warming drawers,
pull-out tank access on
freestanding grills, and
built-in trash and utility
drawers for cooking islands.
EUROPEAN
LAUNCH
KitchenAid major appliances
are now available in France,
Italy and the United Kingdom.
The appliances feature
European styling coupled with
leading-edge technology.