Whirlpool 2007 Annual Report Download - page 5

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CHAIRMAN’S LETTER P.3
We align our products and services with the needs of our
retail trade customers, builders and distributors. And we
are committed to offering outstanding brands, consumer-
relevant innovation and world-class service.
What truly distinguishes Whirlpool is our commitment to
building strong brands and a loyal consumer base. We know
that our strong and growing brands, fueled with innovation,
attract and retain loyal customers for life.
As we continue to build and differentiate each of our brands
around the world, we have focused on revitalizing our sales
and marketing efforts. And in 2008, we will accelerate new
product innovation globally. In the United States, we are
increasing the size of our sales force and providing more
resources — training, territory coverage and access to trade
customers. Going forward, we will continue to drive cost
productivity throughout the organization, further leveraging
our global operating platform.
These efforts are designed to differentiate us within both
the industry and the marketplace. Our strategy is working,
and we are on target to deliver exceptional long-term results.
POSITIONED FOR GROWTH
Our growth opportunities remain abundant, and our results
increasingly show that we are successfully growing our
innovative consumer products and brands around the world.
We are focused on expanding our business through
international growth, innovation and expansion into
adjacent businesses.