US Cellular 2011 Annual Report Download - page 6

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4 U.S. CELLULAR
In 2012, we plan to:
•Grow net postpaid customer additions by
providing outstanding customer experiences,
along with competitive devices, attractive price
plans, and effective advertising and marketing
programs.
•Increase the focus on the small-and-medium
business customer segment.
•Drive smartphone penetration and use of data
services with a competitive portfolio of devices
and plans, including at least 13 new Android®-,
Windows Mobile -, and BlackBerry -based
® ®
smartphones, and tiered data plans to meet a
wide range of customer needs. U.S. Cellular will
introduce at least 20 total devices in 2012, and
continue to balance higher-end smartphones
with lower-cost devices to manage costs.
•Strengthen existing distribution and explore
new points of distribution.
•Bring 4G LTE access to at least 50 percent of
customers and introduce at least six new
LTE-enabled devices, while maintaining our
award-winning network quality.
•Through strategic enablement initiatives,
continue to enhance the online customer
experience and develop deeper customer
understanding, and make substantial progress
on the new billing and operational support
system.
U.S. Cellular’s highest priorities in 2012 are to increase customer
additions, revenues and profitability. U.S. Cellular is competing to win
with innovative customer experiences that attract new customers,
build loyalty and help to increase revenue per customer.
Looking Forward
We want to take this opportunity to thank the 8,700 associates of U.S. Cellular for
your passion for our customers and your commitment to delivering superior results.
Thank you also to our shareholders and debt holders for your continuing support of
our long-term strategies.
Sincerely,
Mary N. Dillon LeRoy T. Carlson, Jr.
President and Chairman
Chief Executive Officer