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46 ANNUAL REPORT 2007
Toyota uses technologies and expertise cultivated in automotive operations to develop
businesses in related peripheral areas, such as intelligent transport systems, information
technology and telecommunications, housing, motorboat manufacturing, and environ-
mental products.
Intelligent Transport Systems Business
Aiming to realize a society based on sustainable
mobility, Toyota develops products and systems
designed to enable the practical application of intelli-
gent transport systems in the areas of safety, the envi-
ronment, and comfort.
(additional details available at:
http://www.toyota.co.jp/en/tech/its/index.html)
Information Technology and Telecommunications Business
We believe that further integration of vehicles and
communication is essential to enhancing the conve-
nience and comfort of cars. Focusing on cell phones,
Toyota is collaborating on the planning and commer-
cialization of telecommunications-related products
and services in partnership with general telecommuni-
cations service provider KDDI Corporation, which
offers products ranging from cell phone services to
fixed-line telephone domestic and international telecom-
munications services and Internet-related services. At
the same time, we are developing a sales agency busi-
ness that primarily handles KDDI cell phones.
e-Toyota Business
Toyota launched the GAZOO Internet-based informa-
tion service in 1998. Today, the service provides infor-
mation on new cars, used cars, and related services
and a wide range of other information to 7.5 million
members. In addition, Toyota expanded operations by
entering the telematics field with the development of
the G-BOOK information service for onboard terminals.
We have steadily upgraded that service, developing
G-BOOK ALPHA and G-link for Lexus-brand models,
and we launched G-BOOKmX in May 2007. Overseas,
we are introducing e-CRB—a cutting-edge customer
relationship management network system—in Thailand,
Australia, and China as part of efforts to build long-
lasting, trusting relationships with customers.
(additional details available at:
http://www.toyota.co.jp/en/more_than_cars/gazoo/index.html)
Housing Business
Toyota is expanding its housing business by develop-
ing and supplying high-quality products that reflect
current needs. In fiscal 2007, sales of homes were up
5.1%, to 5,807 units, due to the marketing of products
with outstanding security, earthquake resistance, com-
fort, and durability.
(additional details available at:
http://www.toyota.co.jp/en/more_than_cars/housing/index.html)
Marine Business
By making full use of the engine and other advanced
technologies it has developed in automotive manufac-
turing, Toyota produces and markets motorboats and
marine engines. In fiscal 2007, we continued to work to
increase sales of our pleasure boat models.
(additional details available at:
http://www.toyota.co.jp/jp/more_than_cars/marine/index.html)
Biotechnology and Afforestation Businesses
To contribute to the realization of a recycling society,
Toyota is developing businesses in the fields of biotech-
nology and afforestation. Those operations include
afforestation businesses in Australia and China, sweet
potato cultivation and processing in Indonesia, and
floriculture and rooftop greening in Japan. Additionally,
in the field of bioplastics, we constructed a pilot fac-
tory within our Hirose plant and began operations in
May 2005. Also, Toyota jointly developed an agent
that promotes the production of fertilizer, “resQ45,”
with Menicon Co., Ltd. In July 2006, we launched the
agent, which is efficient, reduces offensive odors, and
lowers environmental burden.
(additional details available at:
http://www.toyota.co.jp/jp/more_than_cars/bio/index.html)
Sincé AventinoSincé Aventino
Automotive Operations Financial Services Operations Other Business Operations
Business Overview