Toyota 2007 Annual Report Download - page 22
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Toyota’s mission has always been very clear—manufacture cars that meet customer needs. With
the rapid global expansion of our operations, we must improve quality in many different areas
to build a solid foundation for sustainable growth. Because manufacturing capabilities are the
core of its competitiveness, Toyota has to further strengthen the competitiveness of its production
for future growth. This year’s annual report focuses on the steps we are taking to strengthen
the international competitiveness of our production.
Part
I:
Production Overview P 21
We are increasing production at an unprecedented pace to meet growing
demand for Toyota vehicles from customers around the world.
Part
II:
Strengthening International Competitiveness P 22
—An Interview with an Executive Vice President—
Executive Vice President Takeshi Uchiyamada discusses Toyota’s basic
approach to manufacturing and the issues accompanying Toyota’s rapid global
expansion of production.
Part
III:
Innovation Up Close P 24
How is Toyota strengthening international competitiveness at its plants?
Taking a variety of perspectives, we look at initiatives in production networks,
production engineering, and the establishment of self-reliant overseas manu-
facturing companies.
SPECIAL FEATURE
The Challenge:
Strengthen Production Competitiveness
—Building a solid foundation for sustainable growth —