Samsung 2011 Annual Report Download - page 9

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14
15
Keeping everyone close
a. GALAXY Note A new category of smartphone, featuring the market’s largest HD Super
AMOLED display, superior portability and Samsung’s advanced S Pen interface.
b. GALAXY Tab 2 (10.1) Optimized for multimedia experiences, the GALAXY Tab 2 (10.1)
enhances everyday life. a. b.
Worldwide demand for mobile phones was a staggering
1.5 billion units in 2011. Samsung Electronics accounted
for 330 million of those units, far exceeding our target.
We realized impressive growth in smartphone sales as
well. The bestselling GALAXY S II sold more than 20
million units since its launch in April 2011. The strength of
the GALAXY brand further lifted sales for the mass-
market GALAXY Ace and GALAXY mini.
In 2012, we anticipate rapid growth and intense
competition in both the smartphone and tablet markets,
with only a slight rise in worldwide demand for feature
phones. We are reinforcing our market leadership and
strengthening our smartphone lineup by launching the
GALAXY S III, designed for humans and inspired by
nature. We will increase our sales of smart mobile
devices and boost our overall market leadership by
releasing products that will lead in new categories, such
as GALAXY Note and LTE products. Overall, Samsung is
pursuing growth that balances the steadiness of
advanced premium markets with the energy and
potential of emerging markets.
19.9%
97.4 million
units
21.2%
327.4 million
units
2011
Global Smartphone
Sales and Market Share
Source: Strategy Analytics
2011
Global Mobile Phone
Sales and Market Share
Source: Strategy Analytics
MOBILE
COMMUNICATIONS
BUSINESS
Smart devices, making a life
extratraordinary
GALAXY S III
Designed to make life
easier, the GALAXY S III
enables one of the most
seamless, natural, and
human-centric mobile
experiences for people to
live a life extraordinary.
My smartphone has the
special intelligence to
interact with me. It
identifies my face and
voice, recognizes my
gestures, and anticipates
my needs. I feel like I've
got a new friend.”
“