Samsung 2011 Annual Report Download - page 12

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20
21
a.
b.
Capturing the moment
2020
Samsung Electronics continues to launch
digital cameras that offer inventive user
interfaces that make photo shooting and
management easier and more convenient.
We are developing specific features for both
cameras and camcorders. In 2011, we
developed innovative responses that will
maximize our business performance in
changing markets. We launched the world's
first 20-megapixel compact system camera
NX200 and expanded our product line of
interchangeable-lens cameras, now
upgraded with the i-Function 2.0. We also
launched market-leading new products with
smart capabilities, including the unique
MV800 Mirror Pop camera with a rotating
flip-out touch screen; the 16-megapixel
high-resolution WB850F camera with a BSI
CMOS sensor and Wi-Fi (DLNA) features;
and the HMX-QF20 Wi-Fi camcorder with its
popular switch-grip design.
In 2012, we will continue to advance digital
imaging devices and lead the industry with
new smart digital cameras that focus on
user convenience with improved design and
features.
a.
Smart Camera, DV300F
Dual LCD and Wi-Fi-enabled,
this smart camera offers
versatile self-camera modes
and shooting functions.
b.
Compact Camera, WB850F
This premium compact
camera can send photos or
videos via email or through
social networking sites.
Compact System
Camera, NX20
This mirrorless camera
system has a 20.3
megapixel high-quality
APS-C sensor that
shoots 8 continuous
frames a second.
Every time I record a
moment, I get to savor
a memory. It lets me
experience those
happy memories over
and over again.”
“
DIGITAL
IMAGING
BUSINESS
Ever-smarter
digital cameras
for a new era
201010.1%
201110.0%
Global Memory
Camcorder Market Share
Source: Samsung Electronics
201012.8%
201112.7%
Global Compact Camera
Market Share
Source: Samsung Electronics