Samsung 2011 Annual Report Download - page 7

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10
11
11
Experiencing the Future of Smart TV
By developing technological excellence and
superior design, Samsung Electronics has
earned the No. 1 global market share across
all TV product lines every year since 2006,
including flat-panel TVs, LCD TVs, smart
TVs and 3D TVs. Last year we continued
that blistering pace. In 2011, we achieved
sales of 47.69 million TV units, a 5.7%
increase over 2010, confirming our
unparalleled market leadership. Customized
and region-specific marketing and an
expanded premium product lineup fueled
our impressive sales and profit increases. In
2012, we again expect to lead the smart TV
market with innovative features - such as
Smart Interaction, featuring Voice Control,
Motion Control and Face Recognition; Smart
Content, a customized service for
consumers and their families; and Smart
Evolution, a future-proof feature that renews
your TV every year.
We have also maintained the global No. 1
market share for five consecutive years. In
2012, we plan to expand our solutions
business, which includes Large Format
Display (LFD) and Video Wall Display. We
will be introducing monitor product lines for
professional use with high-definition, wide
viewing angle PLS panels.
a.
Series 9 Monitor SB970
Designed for professional
users, the new Series 9
integrates Natural Color
Expert technology to
showcase ultimate picture
quality.
b.
Audio Dock DA-E750
The premium Wireless
Audio with Dock uses
world-first Vacuum Tube
Technology to combine
precise digital sound with
the rich warmth of analog
recording.
Smart LED TV ES8000
The leading edge smart
TV offers interactive Voice
and Motion Control plus
smart content and
premium design.
a.
b.
VISUAL
DISPL AY
BUSINESS
TV that evolves for
you and your family
10
43.82 million No. 1
Flat Panel TV
47.69 million No. 1
TV Total
2011 TV Sales Unit
Source: DisplaySearch
26.8%
No. 1
2011
Global
Market Share
for Flat Panel TVs
Source: NPD, Gfk
My TV recognizes my
face and voice and
customizes content to
my tastes. This really is
smart living.”
“