Samsung 2011 Annual Report Download - page 8

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13
a.
Making every day easy
b.
12
With a platform of premium smart home
appliances, we are developing innovative
products and advanced features that add
immediate value to everyday life. Our smart
appliances include air conditioners that can
detect weather forecasts and then
recommend efficient operating modes, as
well as refrigerators that can shop online. We
are bringing a higher level of user experience
to daily tasks and households. Already
recognized in the global market for the
technological excellence of our refrigerators
and washing machines, we continue to
develop technology that makes our smart
appliances easier to use, more energy
efficient and increasingly eco-friendly. In
addition, we are diversifying our high-value
air conditioner system to expand our energy
solutions business.
In 2012, we will consolidate the market for
our premium products. In emerging markets,
we will maintain a profitable balance of
regional, innovative and standard products.
Our overseas manufacturing bases and SCM
will support on-time distribution of our
regional premium products while we intensify
development, testing and evaluation efforts
to guarantee product reliability.
a.
Smart Wall-Mount Air
Conditioner, AQV09KBBN
The next-generation air
conditioner can be remotely
controlled by smartphone
and offers slim design and a
sophisticated air purifier and
cooling system.
b.
Front Load Washing
Machine, WF1124ZAC
Utilizing the latest energy-
efficient bubble technology
that’s excellent for large-
volume loads and gentle on
fabric, the new washer
operates with little vibration
or noise.
DIGITAL
APPLIANCES
BUSINESS
Premium smart
appliances that care for
the home
Smart French Door
Refrigerator, RFG4289HARS
This sleekly smart premium
refrigerator is highly energy
efficient and keeps the family
organized with a Wi-Fi-enabled
8-inch LCD display.
Given my days on the go,
I love the convenience.
I’m always organized
and confident that food
for my family is fresh and
nutritious.”
“
13.49%
2011
Global Refrigerator
Market Share
Source: GFK+NPD
33.1%
No. 1
2011
Global
Side-by-side
Refrigerator
Market Share
Source: GFK+NPD