Samsung 2011 Annual Report Download - page 15

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26
27
Embracing true excellence
26
As a next-generation environmental-friendly light
source, LED applications are fueling a revolution in
fields as diverse as ordinary household electric
lights, backlit displays and automotive lighting. As
the LED market ramps up, demand is growing for
high-efficiency products that also save energy. We
are quickly responding by enhancing our
technological competitiveness and leadership.
Using world-class technology and production
knowhow we gained over the past three decades in
the semiconductor industry, we are producing high-
performance LED components and supplying a
wide range of lighting solutions that include display
modules and lighting engines. We first developed
and then built capacity to produce the phosphor
that is a core material for LED light sources.
Further, we have established an independent
business that’s a joint venture with Sumitomo
Chemical for the stable supply and procurement of
sapphire wafers. Throughout the coming year, we
will bolster our leadership in the light source
industry and deepen customer trust with our
competitive and highly satisfying products in the
rapidly-growing LED lighting market.
a.
Middle Power LED MP23L
This LED features low power
consumption, true color
reproduction and excellent heat
emission.
b.
L-tube _ 24W 2200lm
A low-cost, easy maintenance
solution for retail stores or
parking lots, this highly efficient
lighting device has a lifetime of
40,000 hours.
a.
b.
LED
BUSINESS
Shining the light on
eco-efficiency
High Power LED CR35H
Highly reliable, this LED
product has high-intensity,
high-quality color consistency.
The effort to create
brighter lights that
use less energy is an
obvious goal for the
planet and our
children’s future.”
“