Samsung 2011 Annual Report Download - page 14

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Being the trendsetter
At Samsung Electronics, we develop and produce a wide
selection of logic products that operate and control electronic
applications. Responding to the expanding mobile electronics
market, we are supplying integrated multifunctional low-power
semiconductor solutions. We also stay close to customers for
system-on-chips, image sensors and display IC solutions in order
to develop products that truly add value and innovation. For
mobile APs (Application Processor), a fast growing system-on-
chip device, we launched the high-performance Exynos family,
which features low-power requirements and supports optimal
processing power for mobile devices. In CMOS image sensors
(CIS), we are maintaining strong growth by supplying high-pixel
products for mobile devices and expanding their application to
digital still cameras, webcams and other digital devices.
In the foundry sector, our successful introduction of 32nm/28nm
cutting-edge low-power high-k metal-gate (HKMG) process
technology offers premium customer solutions. Looking forward,
we are focusing on growing in the smart mobile market by
developing new products with early-to-market availability. We are
strengthening our continued technological competitiveness with
aggressive investments in research and development.
252424
201070.3%
201172.8% No. 1
Global Mobile AP
Market Share
Source: Strategy Analytics
28.0%
No. 1
Global
CIS for
Mobile Phone
Market Share
Source: TSR
a. b.
SYSTEM
LSI
BUSINESS
Optimal solutions for
advanced products
Mobile AP Exynos 4 Quad
The quad core mobile AP is
an industry-first supporting
low power requirements using
32-nano HKMG process.
We’re actually experiencing
the future we always
imagined. I’m excited by the
changes that make us smarter
and smarter every day.”
“
a. Mobile AP Exynos 5 Dual Our industry-first ARM Cortex-A15 based Mobile AP is a dual
core design for high-end tablets. b. 8 Megapixel CMOS Imager S5K3H7 This high-
quality, highly sensitive image sensor for mobile devices captures fast-moving action video.