Oracle 2008 Annual Report Download - page 13

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Table of Contents
planning, consolidation, operational analytic applications, business intelligence tools, reporting and data
integration, all on a unified business intelligence platform.
Enterprise Project Portfolio Management (EPPM)
With our acquisition of Primavera Software, Inc. in the second quarter of fiscal 2009, we added EPPM
software solutions for project-intensive industries such as engineering and construction, aerospace and
defense, utilities, oil and gas, manufacturing, and professional services. Our EPPM solutions help companies
propose, prioritize and select project investments and plan, manage and control the most complex projects and
project portfolios.
Industry Applications
Our applications can be tailored to offer customers a variety of industry-specific solutions. As a part of our
strategy, we strive to ensure that our applications portfolio addresses the major industry-influenced
technology challenges of customers in key industries. We continue to expand our offerings in a number of
other key industries we view as strategic to our future growth, including retail, banking and financial services,
communications, utilities, health sciences, insurance, manufacturing, education, professional services, and the
public sector. In fiscal 2009, we added expertise in the social services industry through our acquisition of
Haley Limited, a leading provider of policy modeling and automation software for legislative and regulated
industries such as public sector, financial services, and insurance.
Software License Updates and Product Support
We seek to protect and enhance our customers’ current investments in Oracle technology and applications by
offering proactive and personalized support services, including our Lifetime Support policy, product
enhancements and upgrades. Software license updates provide customers with rights to unspecified software
product upgrades and maintenance releases and patches released during the term of the support period.
Product support includes internet and telephone access to technical support personnel located in our global
support centers, as well as internet access to technical content through My Oracle Support. Software license
updates and product support are generally priced as a percentage of the new software license fees.
Substantially all of our customers purchase software license updates and product support when they acquire
new software licenses. In addition, substantially all of our customers renew their software license updates and
product support contracts annually. We also offer Oracle Unbreakable Linux Support, which provides
enterprise level support for the Linux operating system and Oracle VM server virtualization software support.
Our software license updates and product support revenues represented 50% of total revenues in fiscal 2009,
and 46% of total revenues in both fiscal 2008 and 2007.
Services Business
Consulting
Oracle Consulting assists our customers in successfully deploying our applications and technology products.
Our consulting services include: business/IT strategy alignment; business process simplification; solution
integration; and product implementation, enhancements, and upgrades. These services help our customers
achieve measurable business results, manage their total cost of ownership and reduce the risk associated with
their product deployment.
Oracle Consulting employs consulting professionals globally to engage our customers directly, as well as to
provide specialized expertise to our global systems integrator partners. Oracle Consulting utilizes a global
blended delivery model to achieve economies of scale for our customers. This global delivery model consists
of onsite consultants within the customer’s local geography as well as consultants in our global delivery and
solution centers. Consulting revenues represented 14%, 15% and 16% of total revenues in fiscal 2009, 2008
and 2007, respectively.
On Demand
On Demand includes our Oracle On Demand and Advanced Customer Services offerings. Oracle On Demand
provides multi-featured software and hardware management, and maintenance services for customers that
deploy
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Source: ORACLE CORP, 10-K, June 29, 2009 Powered by Morningstar® Document Research℠