Oracle 2008 Annual Report Download - page 11

Table of Contents
Service-Oriented Architecture Suite and Business Process Management
Service-Oriented Architecture (SOA) is an IT strategy that creates a modular, re-usable approach to
applications development and reduces the need for costly custom development. Oracle SOA Suite is a
complete set of service infrastructure components for creating, deploying, and managing SOAs, including
Oracle JDeveloper, Oracle BPEL Process Manager, Oracle Web Services Manager, Oracle Business Rules,
Oracle Business Activity Monitoring, and Oracle Service Bus. The combination of Oracle Business Process
Management and Oracle SOA Suite enables business and IT professionals to collaborate, implement,
automate and change business processes in a comprehensive fashion, which accelerates development and
transition time and reduces costly quality assurance cycles. Oracle SOA Suite is “hot-pluggable”, enabling
customers to easily extend and evolve their architectures instead of replacing existing investments. Oracle
SOA Governance maintains the security and integrity of our customers’ SOA deployments.
Data Integration
Through Oracle Data Integration Suite, we offer best-of-breed and unified data integration technologies that
enable customers to build, deploy and manage enterprise business data. Our Data Integration foundation
allows enterprise data architects to unify, manage, replicate, migrate and distribute data into enterprise
applications and orchestrated business processes. With our open and “hot-pluggable” data integration
components, organizations can continue to use and evolve their IT infrastructure instead of replacing it.
Oracle Data Integration Suite can extract data from one system and load it into another (such as a data
warehouse) and then rapidly transform the data into a new format. It also includes technology to address data
quality and data profiling.
Developer Tools
Oracle JDeveloper is an integrated software environment designed to facilitate rapid development of Java
applications, portlets, web services, process models and Rich Internet Applications (RIA) such as Flash and
AJAX, among others. Oracle JDeveloper provides a comprehensive Java development environment for
modeling, building, debugging and testing enterprise-class Java EE applications and web services. It is also
integrated with the Oracle Application Development Framework (ADF), which provides a framework for
building applications, including a set of components that enable developers to build RIA based on Java user
interface standards and deploy the applications to take advantage of modern RIA technologies.
Applications Software
Our applications software strategy is designed to help customers reduce the cost and complexity of their IT
infrastructures, by delivering industry solutions that are complete, open, and integrated. Through a focused
strategy of investments in organic research and development and strategic acquisitions, we provide
industry-specific solutions for customers in over 20 industries, from retail and communications to financial
services and the public sector. Our solutions are delivered on an open, standards-based architecture to support
customer choice, reduce customer risk and enable customers to differentiate their businesses using our
technologies. New software license revenues from applications software represented 28%, 32% and 29% of
new software license revenues in fiscal 2009, 2008 and 2007, respectively.
Central to our applications strategy is our Applications Unlimited program, which is our commitment to offer
customers that purchase software license updates and product support contracts a choice as to when they wish
to upgrade to the next generation of the products they own. Until our customers reach a decision to upgrade to
the next generation of the products they own, we protect their investments in their applications by offering
them the ability to purchase software license updates and product support contracts for their existing products.
Solutions such as Oracle Fusion Middleware, Oracle Business Intelligence Suite, Oracle WebCenter, and
Oracle User Productivity Kit are designed to help customers extend the benefits of their IT investments in our
applications, to reduce their investment risk, and to support their evolution to the next generation of enterprise
software that best fits their needs.
We also protect our customers’ investments in Oracle applications by delivering new product releases that
incorporate customer-specific and industry-specific innovations across product lines. Since announcing our
Applications Unlimited program in fiscal 2005, we have delivered a number of new product releases and
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Source: ORACLE CORP, 10-K, June 29, 2009 Powered by Morningstar® Document Research℠