Nordstrom 2001 Annual Report Download - page 9

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PAGE 07 pms
8002
Q: What is Nordstrom
doing to enhance the
customer experience?
NORDSTROM INC. AND SUBSIDIARIES 7
Full Color + metalic 8002 + varnish
Cyan Mag Yelo Blk
20200324 NORDSTROM
2001 Annual Report • VERSION
8.375 x 10.875 • SCITEX • 175 lpi • Kodak 80# Cougar
A: "Nordstrom has always been defined by the customer experience — and it’s this experience that draws
customers in and keeps them coming back. As a company, it’s what we all focus on. From the buyers who
buy the clothes, to people who stock the shelves. And of course, there’s our salespeople. We pride
ourselves on having the best in the business. My job is to remove any barriers that would keep them from
making the customer happy. To give them the tools they need, and then get out of the way. As for the store
itself, I think we have done a better job recently defining the merchandise offering in each of our
departments, which makes it easier for customers to find what they’re looking for. I also think the buyers
have done a good job of taking all the feedback—and they get a lot—and adjusting the merchandise mix to
reflect what our customers really want."
MICHELLE HAGGARD
STORE MANAGER
Riverside, California
10 YEARS OF SERVICE
Varn