Nordstrom 2001 Annual Report Download - page 8

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PAGE 06 pms
8002
Q: What is the company
doing to bring expenses
under control?
Full Color + metalic 8002 + varnish
Cyan Mag Yelo Blk
20200324 NORDSTROM
2001 Annual Report • VERSION
8.375 x 10.875 • SCITEX • 175 lpi • Kodak 80# Cougar
A: "Speaking from an operations perspective, I think we have established clarity on exactly what we need
to invest in. As you might imagine, we are focusing our resources on the customer experience — what they
see, what they feel when they walk into our stores. To that end, we engaged in some pretty in-depth
analysis on what is at the core of our long-term operational strategy. After deciding on the things it made
sense committing to, we made sure we could deliver them with a quality/cost balance. It all boils down to
best practices. Leveraging our size to make smarter purchases. Looking at our distribution network and
utilizing it to service the stores more efficiently. The bottom line in operations, we feel that if we can
deliver our product to store managers, regional managers, merchandisers, front-line salespeople in a
manner that is essentially transparent to them, they will be free of distractions in their interactions with
the customers in our stores.”
MIKE SATO
VICE PRESIDENT
Full-Line Stores Operations
17 YEARS OF SERVICE
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