Nordstrom 2001 Annual Report Download - page 5

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PAGE 03 pms
8002
Varn
NORDSTROM INC. AND SUBSIDIARIES 2
Full Color + metalic 8002 + varnish
Cyan Mag Yelo Blk
20200324 NORDSTROM
2001 Annual Report • VERSION
8.375 x 10.875 • SCITEX • 175 lpi • Kodak 80# Cougar
AA::"I work in Encore, our plus-size department, and some women come in not feeling that good about
themselves. But I tell them we don’t allow that here. It’s not allowed. So lift your head up when you come
into my department. And when we get to the counter it’s like a little party. Women are laughing and
conversing, and it’s just a whole new experience for them. We discuss things. It’s uplifting. I think that
brings them back here even during times we’re going through right now. Maybe more so. So to answer
the question are we doing anything different? Maybe there is a renewed sense of community and a
greater appreciation for the people we interact with. More of a connection. But really that’s the way we’ve
always gone about it. Sure we’re selling clothes. But it’s more about the relationships. About listening to
customers and caring enough to make them feel good. And that makes me feel good. I’m proud to be
working for a family-owned business that truly appreciates its customers — and allows its sales
associates the freedom to do whatever it takes to ensure their satisfaction."
SUE BAKER
ENCORE SALESPERSON
Indianapolis, Indiana
6 YEARS OF SERVICE