Nissan 2009 Annual Report Download - page 22

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20 Nissan Annual Report 2009
Fiscal 2009 Overview Refer to chart 03
Nissan will launch eight new products globally in fiscal
2009. The company expects overall sales to reach
3,080,000 units, a decrease of 9.7 percent from the
prior year. The assumption for global TIV is 54 million
units, a
13 percent decrease year-on-year.The company’s
market
share is expected to rise 0.2 percent to 5.7
percent.
Japan Refer to chart 02, 03
Nissan plans to sell 612,000 units in fiscal 2009, which
is the same level as the previous year. In May 2009, 15
models—such as the Tiida, Note, Cube, Serena and the
new LCV NV200 Vanette—qualified for the preferential
tax scheme for environment-friendly vehicles (introduced
in April 2009). The company expects to maximize its
efforts under this new tax scheme.
After the launch of the NV200 Vanette, Nissan will
launch the Fuga and a new mini-vehicle in Japan.
North America Refer to chart 02, 03
Nissan plans to sell 1,000,000 units in North America.
In the United States, the company forecasts sales of
750,000 units, which is a decrease of 12.4 percent
from the previous year. Sales of the new Cube, which
was initially introduced in Japan, started in May 2009.
Although the previous Cube was sold exclusively for the
Japanese market, the new model is a global model and
will also be sold in the United States and Europe.
The company will launch the Infiniti G37 Convertible
and 370Z Convertible in North America.
Europe Refer to chart 02, 03
Nissan plans to sell 400,000 units, a decrease of 24.5
percent from last year, in fiscal 2009. In Russia, a new
manufacturing plant commenced operations with the
local production of the Teana.
The company launched the low CO2emission vehicle
PIXO.
China Refer to chart 02
The company expects to sell 570,000 units, an increase
of 4.6 percent from last year. Nissan has many models
equipped with engines smaller than1.6 liters adapted for
the new purchase tax reduction scheme, which started
in January 2009. As such, sales in China are expected
to increase slightly.
Other Markets Refer to chart 03
In other markets, sales are expected to be 498,000 units,
a 15.7 percent decrease from last year.
Starting in Asia, Nissan will launch a global entry car
by the end of fiscal 2009. The Patrol will be launched in
the Middle East.
New Technologies Refer to chart 04
Nissan introduced 11important new technologies in fiscal
2008. These include the 4 technologies noted below.
●Launched the X-TRAIL “20GT”, which is equipped
with a clean diesel engine that complies with the
world’s most stringent exhaust emission restrictions,
Japan’s “Post new long-term exhaust emission
restrictions”. The clean diesel reduces NOx by
about 47 percent and particulate matter (PM) by
approximately 64 percent when compared to current
long-term exhaust emission restrictions.
●Introduced an ultra-low precious metal catalyst on
the new Cube. This breakthrough catalyst, a world
first, utilizes half the amount of precious metals
compared to conventional catalysts.
●Commercialized STAR WINGS navigation system
with the Beijing Transportation Information Center
(BTIC) in China. STAR WINGS can reduce CO2
emissions by adjusting driver behavior. This navigation
system enables driver to avoid congested roads by
plotting the shortest possible route to a destination
based on real-time data.
●Adapted the “Synchronized rev control (6MT)” and
“Newly developed 7-speed automatic transmission
with manual shift mode” for the new Fairlady Z,
which was launched in fiscal 2008. Now anyone can
enjoy the charms of a sophisticated sports car.
Nissan will continue developing advanced
technologies.17 new technologies will be
commercialized
in fiscal 2009. Of these new technologies,
12 will be
featured inthe next-generation Fuga/Infiniti M.
(All figures for fiscal 2009 are forecasts, as of May 12, 2009)
Fiscal 2009 Sales Outlook and New Technologies >