Nissan 2006 Annual Report Download - page 24

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Nissan Annual Report 2005
22
Measured Moves into New and Emerging Markets
GEOGRAPHIC EXPANSION
Nissan is on the move, spreading out, measuring
the potential of scores of markets around the world.
Our initial presence in a new region may be small in
scale—just a few dealerships and a carefully
selected model. Immersing ourselves in the market,
really getting to know the customers and their
needs, is far more vital to us than a media splash.
Once we gather that market knowledge,
however, our expansion is swift and sure. We
branch out from the major metropolises,
establishing new sales distribution channels. As a
market matures, we localize, building production
facilities and sourcing from local suppliers to both
meet the surge in demand and keep costs low.
To draw more customers to Nissan, we begin sales
financing operations.
In vibrant marketplaces as diverse as Russia,
Korea, Egypt, Thailand, China and India, Nissan
holds to this solid and profitable pattern. As we
contemplate both new markets and existing ones
where we hope to expand, our Alliance with Renault
is always integral to our calculations. Where we are
a stronger presence, we provide a base for Renault.
When the opposite is true, Renault is our welcome
foundation. This singular partnership, more than any
other factor, has powered the success of our global
expansion plans.
Russia
2009: Start of new manufacturing plant in St. Petersburg
China
March 2006: New PV technical center
2006: Production capacity expansion
Egypt
December 2005: Sunny SOP
India
June 2005: new subsidiary
Ukraine
April 2005: new sales company
Thailand
Pakistan
Eastern Europe
Gulf Countries
Status of Breakthroughs 4
PERFORMANCE