Mazda 2016 Annual Report Download - page 30

Mazda CSR
Corporate Vision*1
We love cars and want people to enjoy fulfilling lives through cars.
We envision cars existing sustainably with the earth and society,
and we will continue to tackle challenges with creative ideas.
1. Brighten people’s lives through car ownership.
2. Offer cars that are sustainable with the earth and society to more people.
3. Embrace challenges and seek to master the Doh (“Way” or “Path”) of creativity.
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Mazda Way*2
CSR
Respect for
People
Gl obal society
Local com
munities
Customers
Mazda
employees
Next generation
people
(Environment)
Shareholders and
investors
Business
partners
Customer
Satisfaction
Environment Safety
Social
Contributions Quality
Basic Approach
Mazda aims to achieve its Corporate Vision through the actions of each individual, based on the
Mazda Way. While striving to meet the requests and expectations of all of Mazda’s stakeholders, all
employees pursue CSR initiatives in the course of their daily business activities. In this way, Mazda
contributes to the development of a sustainable society.
*1 Mazda revised its Corporate Vision in April 2015, with the following objectives, aiming to be recognized as a company gaining sincere
trust of its stakeholders.
· Clarify the attributes of the Mazda brand, and make concerted efforts across the Mazda Group to realize the Corporate Vision.
· Promote the Group-wide dialogue process to share, understand, and agree the goal of the Corporate Vision through continuous,
thorough discussions.
· Closely link the Corporate Vision to our daily business activities.
*2 The seven principles shared by all Mazda Group employees in the execution of their everyday work: integrity, basics / flawless
execution, continuous kaizen (improvement), challenger spirit, self-initiative, tomoiku (mutual growth / success), ONE MAZDA.
Areas of CSR Initiatives
Referencing the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon
Keidanren), etc., Mazda classifies and evaluates its CSR initiatives. The areas of CSR initiatives are
periodically reviewed and revised in the light of issues in the business activities of the automotive
industry and Mazda, as well as social issues to which stakeholders attach particular importance. The
most recent review was made in July 2016, by which the Company defined the following as the key
areas of its CSR initiatives: Customer Satisfaction, Quality, Safety, Environment, Respect for People,
and Social Contributions.
CSR Promotion Organization
Each department carries out its operations
based on goals and plans formulated with an
understanding of the policies and guidelines
determined by the CSR Management Strategy
Committee, which the president chairs, and in
cooperation with other Group companies. In the
March 2016 fiscal year, the Board of Directors
held discussions on issues concerning
sustainability.
Review and Identification of Key Areas
of CSR Initiatives (Materiality)
Based on the GRI Sustainability Reporting
Guidelines Version 4 (G4)*3, starting in the
March 2014 fiscal year, Mazda has been imple-
menting the four-phase process (Step 1 – Step
4) to identify the key areas of its CSR initia-
tives (materiality), reviewing the social issues
that the Company should address.
In identifying materiality, Mazda reflected
the external opinions of experts and various
other stakeholders, while taking into account
internal opinions both from management and relevant divisions. As a result, in July 2016 the CSR
Management Strategy Committee approved the new materiality, and the information is disclosed in
Mazda Sustainability Report 2016 in accordance with the Core option of the G4 guidelines. During the
materiality-identifying process, Mazda has also referenced the Sustainable Development Goals (SDGs)*4
adopted by the United Nations. In the future, Mazda will continue to review materiality on a regular
basis, while being conscious to various issues inside and outside the Company.
*3 GRI: The Global Reporting Initiative, which provides the guidelines for CSR information disclosure
*4 Announced in September 2015. SDGs call on United Nations member nations to mobilize efforts to achieve sustainable development
by accomplishing such targets as ending poverty and hunger, ensuring access to affordable and clean energy, combating climate
change, and promoting peaceful and inclusive societies between 2015 and 2030. SDGs comprise 17 goals with 169 targets.
Mazda Group
companies in Japan
Mazda Group
companies overseas
Company Departments
and Sections
Customer Satisfaction Quality Safety Environment Respect for People Social Contributions
CSR Strategy Core Team
Meetings: Held as required
Members: Working members
of primary departments
involved in carrying out CSR
initiatives
Secretariat
(CSR & Environment
Department)
CSR Management
Strategy Committee
Meetings: Twice annually
Chairperson: Representative
Director, President and CEO
Vice Chairperson: Executive
Officer in charge of CSR and
environmental affairs
Members: Members of the
Executive Committee
Organization
For specific Mazda CSR activities, please see the Mazda Sustainability Report 2016.
http://www.mazda.com/en/csr/download/
MAZDA ANNUAL REPORT 2016
28 Foundations Underpinning
Sustainable Growth
Message from
Management
Review of Operations
Drivers of Value Creation
Financial Section
Contents