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Long-Term Vision for Technology Development
As vehicle ownership continues to expand
around the world, automobile manufac-
turers must redouble their efforts to
achieve cleaner exhaust emissions, im-
prove fuel economy in order to cut CO2
emissions, and help reduce the world’s
dependence on increasingly scarce fossil
fuels. Mazda considers it necessary to
develop a multi-solution approach to
automobile-related environmental issues
that takes into account various factors,
such as regional characteristics, vehicle
characteristics, and types of fuel.
Based on the Sustainable Zoom-Zoom
long-term vision for technology, Mazda
cuts CO2 emissions through improved fuel
economy and provides all customers who
purchase Mazda vehicles with driving
pleasure and outstanding environmental
performance. In April 2015, Mazda has set
a goal of raising the average fuel econo-
my of Mazda vehicles sold worldwide by
2020 by 50% compared with 2008 levels.
In March 2007, Mazda announced its long-term vision for technology development:
“Sustainable Zoom-Zoom.” The basic policy of the vision is to “provide all customers who
purchase Mazda vehicles with driving pleasure as well as outstanding environmental and
safety performance.” This vision commits Mazda to making vehicles that always excite and
that embody a “Zoom-Zoom” feeling, meaning they look inviting to drive, are fun to drive,
and make you want to drive them again, helping to achieve an exciting, sustainable future
for vehicles, people, and the Earth.
Provide All Customers Who Purchase Mazda Vehicles with Driving
Pleasure as Well as Outstanding Environmental and Safety Performance
Zoom-Zoom Tree
The “Zoom-Zoom Tree” embodies the “Zoom-Zoom” concept and its spread throughout society.
The tree absorbs the ONE MAZDA* corporate culture as nutrients through firmly planted roots.
As it continues to grow, the left branch represents the environment, the right branch represents
safety, and the treetop embodies the “Zoom-Zoom” concept.
* One of the seven principles of the Mazda Way. The Mazda Way is a fundamental approach to work that is shared and valued by
everyone in the Mazda Group.
“Sustainable Zoom-Zoom” Basic Approach to the Environment
Improving the Fuel Economy of Mazda Vehicles 50% by 2020
SafetyEnvironment
Safety
Environment
2008 2015 2020
Average fuel economy for all cars
Improving average fuel
economy for all cars by
50% over 2008 levels
by 2020
GEN1
GEN2
Approx.
50%
Approx.
30%
1970 2000 2030
Multiple solutions are needed to address
vehicle-related issues
Replacing
fossil fuels
Reducing CO2
Cleaner
emissions
Hydrogen energy
Electric energy
Plug-in hybrids
Biomass fuels
Hybrids
Improvements to existing engines
Multiple Solutions
MAZDA ANNUAL REPORT 2016
16 Drivers of Value Creation
Message from
Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section
Contents