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Co-Creation and Problem-Solving in the Development of the Mazda MX-5
Mazda’s globally recognized SKYACTIV TECHNOLOGY and new-generation vehicles were born from
the Companywide process innovation program Monotsukuri Innovation to achieve the Sustainable
Zoom-Zoom long-term vision for technology development, which was formulated in 2007, and
provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding
environmental and safety performance.
Monotsukuri Innovation involves the efficient development and manufacturing of diverse prod-
uct models based on the concepts of common architecture and flexible production, with planning
that looks at the models to be introduced 10 years in the future, transcending class and segment.
This approach is further strengthening our corporate culture to fully utilize co-creation activities
for Companywide streamlining to achieve customer value and drastically increase our product
competitiveness and development efficiency.
In this section, we introduce co-creation activities from the development of the fourth-genera-
tion Mazda MX-5, the sixth model in our new-generation lineup and winner of more than 60 awards,
including the 2016 World Car of the Year, and the ability of workers in the field to identify and solve
problems that underpin these activities.
MAZDA ANNUAL REPORT 2016
23 Drivers of Value Creation
Message from
Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section
Contents