Macy's 2008 Annual Report Download - page 2

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Macy’s, Inc. is one of
America’s premier
national retailers,
operating 40
Bloomingdale’s stores
and more than 800
Macy’s stores in 45
states, the District
of Columbia, Guam
and Puerto Rico. The
company also operates
macys.com and
bloomingdales.com.
Macy’s, which celebrated its 150th
birthday in 2008, is an iconic American
retailing brand with more than 800
stores operating coast to coast and
online at macys.com. By refl ecting and
enabling our customers’ lifestyles ...
by providing fashion and delivering
aff ordable luxury ... by putting the
customer fi rst, Macy’s is distinguishing
itself as something truly special on the
national retail landscape.
Celebrating the Magic of Macy’s
Clearly, Macy’s is distinctly diff erent from
other major retailers. Macy’s embraces
customers and provides an experience
that transcends ordinary shopping.
Our heritage includes magical special
events – the Macy’s Thanksgiving Day
Parade, Fourth of July Fireworks, fl ower
shows, fashion extravaganzas, celebrity
appearances, cooking demonstrations
and holiday traditions ranging from the
arrival of Santa Claus to tree lightings
and animated window displays.
But beyond these signature events,
Macy’s delivers magical moments every
day with our merchandise, shopping
environment and service. You’ll see our
newest looks in fashion magazines. Our
associates take the extra step to help
a customer in need. Turn the corner in
a store, and a display will capture your
attention and your imagination. Every
year, we receive tens of thousands of
messages complimenting our people
and saluting the shopping experience at
Macy’s. It’s all part of the excitement that
we’ve been creating since 1858.
Growing Through Localization
Localization is a key component of Macy’s
strategic formula for continued growth
and success. Through a process called
“My Macy’s,” we are investing resources
in talent, technology and marketing that
will allow us to ensure that each and
every Macy’s store is “just right” for the
customer who shops in that location.
As we provide for more local decision-
making in every Macy’s community,
we are tailoring our merchandise
assortments, space allocations, service
levels, visual merchandising and special
events store-by-store.
Bloomingdale’s, America’s only
nationwide, full-line, upscale
department store, is recognized for
its originality, innovation and fashion
leadership. It truly is “Like no other store
in the world.” In fact, Bloomingdale’s
is a leading attraction for visitors and
tourists coming to the United States
from around the globe. This brand
includes 40 stores and an increasingly
enhanced bloomingdales.com.
Focusing on an Upscale Niche
Bloomingdale’s is separating itself
from the mainstream and reinforcing
its position as an authority for upscale,
contemporary fashion. Customers are
attracted by the latest styles from the
hottest brands, such as Armani, Burberry,
Chanel, Jimmy Choo, Louis Vuitton,
Ralph Lauren Black Label, Theory and
Tory Burch. Bloomingdale’s shoppers
have come to expect and savor variety
–
the newest looks from established
brands, as well as unique product from
rising young designers.
Supporting these fashion brands are
exceptional customer amenities
–
international visitors centers, personal
shoppers, outstanding fi tting rooms
and lounges
–
elegant events and
personalized, attentive service that
strengthen customer relationships and
build loyalty.
Bloomingdale’s will take to the world
stage as it opens the company’s fi rst
international location in spring 2010
with apparel and home stores in Dubai
Mall in the United Arab Emirates.