LinkedIn 2013 Annual Report Download - page 9

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Please find page 9 of the 2013 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•Who’s Viewed Your Profile. The Who’s Viewed Your Profile module provides real-time analytics to
help members better manage their professional profile including information on who has viewed
their profile, top search keywords used to reach their profile, and other details and trends on the
demographics of the audience that has viewed their profile. Additional features of this product are
available for members with Premium Subscriptions.
•Rich Media/Skills/Endorsements. Members can provide examples of their work and skills by sharing
rich media content in their profiles. Additionally, members are able to both specify skills on their
professional profiles and search for skills and expertise across our network, which surfaces key
people within a community, top locations, related companies, relevant jobs, and groups where
members can interact with like-minded professionals. In addition, Endorsements enables members
to endorse their first degree connections for skills with one click.
Enhanced Ability to Build and Engage with Professional Networks
•LinkedIn Connections. Once two members are connected, their profile information is shared and,
subject to privacy settings, each member has access to the other member’s list of connections for
further networking. Connections across the network are classified to three degrees: first degree
connections are members who agree to connect, second degree connections are members who
share one or more mutual connections, and third degree connections are related via two
connections. Members can retrieve the contact information of their first degree connections and
browse their second and third degree connections in order to find additional opportunities to
network and connect.
•Invitations. Members can expand their networks by sending invitations. Any non-member accepting
an invitation simultaneously becomes a LinkedIn member, connected to the sender, after
completing the registration process.
•Search. Our proprietary search technology allows users to conduct real-time, multilingual searches
of our rich dataset in a completely personalized manner, as a member’s profile and network affect
relevance and ranking of results. Our search covers:
•People. Faceted, structured search across all member profiles.
•Job Postings. Faceted, structured search across all of the available jobs listed on our network.
•Companies. Faceted, structured search of enterprises and professional organizations.
•Groups. Search all professional groups on our network.
•Network Updates. Search our network’s shared content updates.
•Inbox Messages. Search inbox messages.
•Addressbook. Detailed, structured search across all of the connections a member has on
LinkedIn.
•Influencer Content. Search Influencer posts on LinkedIn by topic or Influencer name.
•Universities. Search all universities on our network.
•LinkedIn Contacts. Members can bring all of their contacts from their address books, email
accounts, and calendars together and keep them up to date in one place. Contacts is available both
on LinkedIn.com as well as a standalone app for the iPhone.
We also provide other products to help our members develop their professional networks including:
Introductions, which allows one member to request an introduction to another member through a mutual
connection; People You May Know, which recommends members whom you may already know and with
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