LG 2003 Annual Report Download - page 31

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In 2003, despite the weak domestic market and various global difficulties, our Digital
Appliance Company achieved 5.6 trillion won sales with 9% growth over the previous year on
the back of strong exports, confirming our status as a global player.
Taking a look at our major products, we upheld our global No. 1 market share in residential
air conditioners for the fourth consecutive year, and for microwave ovens, we sold 15 million
units last year to secure our global leadership for the second consecutive year. Another
noteworthy milestone includes the enhancement of our brand awareness in the global appliance
industry, while we have strengthened our determination to compete head on with our major
global competitors in the US washing machine market.
2004 will bring great challenges to our management as the
uncertainty in the global business and continued weakness in the
domestic market carries over from the previous year. Even under such
difficult circumstances, the Digital Appliance Company will continue
to foster strong growth with innovative activities. LGE plans to
continuously lead the market by focusing on our premium products
such as front loading washing machines, side-by-side refrigerators,
and commercial air-conditioners. Moreover, we will solidify our base
for fast growth through differentiated marketing activities tailored to
each major market and the newly growing markets as well. Moreover,
we will concentrate on strengthening our R&D including expanding
investment in home network and developing core technologies.
We will keep working hard to expand our dominant market position
by producing innovative market leading products as well as
improving product quality and cost competitiveness. Furthermore, we
will respond to the changing business environment by actively
optimizing our manufacturing lines and applying our Six Sigma and
Digital Manufacturing System (DMS) initiatives to each product area.
The year 2004 will be a vital year for our Digital Appliance Company
as lofty corporate goals have been set, and all the members of the
company will endeavor to make these goals a reality. I would like to
thank our shareholders and our customers for their continuous
acknowledgement and support on behalf of Digital Appliance
Company.
Head of Digital Appliance Company, Young Ha Lee
LG Electronics Inc._Annual Report 2003 31
Strengthening Our Foundation for
Continuous High Growth
|||||||Digital Appliance |||||||
Linear-type Refrigerator
LGE was the first in the world to commercialize
the use of a linear compressor in a refrigerator.
As a result, our 586 liter linear-type refrigerator
has achieved the world’ lowest energy efficiency
rate of 33 Kw/month. The refrigerator is also
environment and people friendly as it uses
natural refrigerants (R-600a) and a deodorizing
filter with nano carbon balls.