LG 2003 Annual Report Download - page 21

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LG Electronics Inc._Annual Report 2003 21
Digital Display & Media
Strategic Plan
PDP , DVD Player, TV & Monitor, Optical Storage,
Home Theater
Major Products
We will strive to become “No.1 LG” in our core
businesses such as digital TVs, PDPs and LCD monitors
through expanding and strengthening our market
leadership and fostering new prospective businesses to
lead the future market. We also shall enhance our cost
competitiveness to improve profitability.
As our DDM company was the first to develop the
world’s largest 76” PDP TV, we have enhanced our
global recognition in the display industry with the
world’s best technology and competitiveness. We also
solidified our position as the top global leader in optical
storage and digital products.
Telecommunication Equipment & Handset
CDMA Mobile Handset, GSM Mobile Handset,
Wired/Wireless System, Enterprising Communication
Products including PBX and Key Phone.
Major Products
We will promptly respond to consumer demand by
timely providing additional services and high-tech
products. Through this, we will become a Global Top 3
handset maker expanding our business in the high-end
US and EU markets. We will also upgrade the
profitability of the telecommunication system and PC
businesses.
This company, which focuses on creating a more
harminous communication system for the world, is the
growth driver of LGE. Our Telecommunication
Equipment & Handset Company includes
telecommunication systems, PCs, PDAs and mobile
handset which is called the “pocket jewelry.”
Strategic Plan
Operating Results Operating Results
Quarterly Sales(trillion won)
Operating profit(%)
Quarterly Sales(trillion won)
Operating profit(%)
2.5 ─
2 ─
1.5 ─
1 ─
0 .5 ─
0 1Q 2Q 3 Q 4Q
─ 15.0 %
─ 12. 0 %
─ 9.0%
─ 6.0%
─ 3.0%
0 .0 %
2.5 ─
2 ─
1.5 ─
1 ─
0 .5 ─
0 1Q 2Q 3 Q 4Q
─ 15.0 %
─ 12. 0 %
─ 9.0%
─ 6.0%
─ 3.0%
0 .0 %
6,885 billion wonSales
398 billion won
Operating
Profit (5.8%)
7,464 billion wonSales
286 billion won
Operating
Profit (3.8%)