LG 2003 Annual Report Download - page 20
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20
At A Glance Digital Appliance
Strategic Plan
Side-by-side Refrigerator, Air Conditioner, Front loading
Washing Machine, Microwave Oven, Vacuum Cleaner
Major Products
Our air conditioners were ranked globally No.1 again
for the fourth consecutive year. Growth of our Digital
Appliance Company was driven by premium products
such as the side-by-side refrigerator and front loading
washing machine. Our microwaves and vacuum
cleaners are seizing a significant global market share
with continuous differentiation adding high-end
features.
We plan to expand our product leadership and become
a Global Top 3 company by cultivating our
competitiveness through continuous improvement in
quality, reduction in costs, introduction of a steady
stream of innovative products, and enhancement of our
brand leadership in the global market.
Operating Results
Quarterly Sales(trillion won)
Operating profit(%)
2.5 ─
2 ─
1.5 ─
1 ─
0 .5 ─
0 1Q 2Q 3 Q 4Q
─ 15.0 %
─ 12. 0 %
─ 9.0 %
─ 6.0 %
─ 3.0%
0 .0 %
5,649 billion wonSales
497 billion won
Operating
Profit (8.8%)