LG 2003 Annual Report Download - page 18

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18
Global Leading
Products On the back of its technological
superiority, our front loading
washing machine has not only
been dominating the domestic
market but it is gaining popularity
in the international market as well.
Through an internally developed “New Direct Drive Motor
System,” that substantially reduces noise and vibration, LGE
has developed the world’s first and largest 12kg washing
machine. The new product has improved washing
performance by 11% and dehydrating performance by 60%.
Also, LGE’s front loader produces the least amount of noise
and vibration in its class. With such a high quality product, we
hope to replicate front loader’s success in the North American,
European and Asian markets.
Refrigerator
Washing Machine
LGE’s side-by-side refrigerator with its high-end brand image
has already achieved dominant domestic market share and
now we are focusing on widening its position in the
international market. Also, to meet the requirements of
increasingly strict global environmental regulations, we have
been mass producing refrigerators with eco-friendly natural
refrigerants and linear compressors. Major home appliance
makers in Japan, North America, and Europe have been
developing linear technology as the next-generation core
technology since the early 1990s, but we are the first to
produce a side-by-side refrigerator using linear compressors.