Konica Minolta 2013 Annual Report Download - page 8

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■ Market trends and position ■
Advance our genre-top strategy to expand the scale of
business in growth fi elds.
• Expand the product line-up from lightweight to heavy systems
We will further promote sales in the lightweight production market, in which we have established a strong presence. In addition, we
will expand our product line-up in the midweight and heavyweight production markets in order to respond to the wide-ranging needs
of the commercial print domain, in which digitalization is progressing.
• Strengthen our capabilities to meet customer needs by type of industry
Based on market characteristics that differ by region, we will increase our expertise with regards to the challenges of each industry
and respond accurately to increasingly sophisticated and diversifying customer needs.
• Achieve the top position in the color PV fi eld
We will increase the number of our mainstay color equipment units in the PV fi eld and seek to maximize color output in parallel with
the digitalization of the commercial printing market.
• Strengthen proposal and sales capabilities in the in-house printing market
We will focus on strengthening our proposal and sales capabilities in order to capture mass-quantity in-house printing needs.
■ Priority measures ■
Approx. ¥5tn
Commercial print
(Offset print)
E.g., brochures, leaflets…
Digitalized
Approx. ¥250bn
Slight decrease
CAGR 15 –20%
CAGR 3 – 5%
In 4–7 years
Approx.
¥1.2 –
¥1.3tn
Approx. ¥1tn
Current
Digitalized
Approx.
¥500 –
¥750bn
At large enterprises
E.g., Bankers, insurance
companies
Franchised print shops
E.g., Kinko’s
CRD
(Centralized
Reprographic
Department)
Print for pay
Market growth potential – Production print
O
u
r
f
o
c
u
s
fi
e
l
d
10
20
30
50
40
(Billions of yen)
(%)
(Calendar years)
600
200
300
400
500
0
0
100
KM A Company B Company C Company
Production print Ofce
84.9
454.7 447.2 464.6 515.0
100.3 150.0
117.0
36%
41% 38%
*Based on estimates for FY2013
Net sales for production print
and office
Worldwide share of color
equipment units
FY2012FY2011 FY2013FY2010
2011 20122010
Growth Strategy
Business Technologies
Business
Production
Print
Top-class share of global color market
Spectacular image quality, high resolution, high stability, high reliability
Paper handling that meets professional needs and wide-ranging in-line post processing options
Our Strengths
and Competitive
Advantages
Source: Konica Minolta calculationsSource: Konica Minolta calculations
7