Konica Minolta 2013 Annual Report Download - page 15

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14
The Konica Minolta Group aims to be a corporate group that is both supported by and essential to
society while continuing strong growth through the realization of its management philosophy, “The
Creation of New Value.” In moving towards this goal, the Group hopes to contribute to the resolution of
social issues by creating value that increases the quality of society through its business activities.
The foundation of the Konica Minolta Group’s corporate social responsibility (CSR) activities is this
management philosophy and the Konica Minolta Group Charter of Corporate Behavior. To promote the
understanding and practice of this charter, the Konica Minolta Group Guidance on the Charter of
Corporate Behavior was created for all Group companies worldwide, refl ecting the recommended
behavior with respect to each item of the charter. The guidance stipulates that Group companies are to
respect international social codes such as the UN Global Compact, to which Konica Minolta, Inc. is a
signatory, and the Universal Declaration of Human Rights, and act in accordance with such principles.
When setting key objectives for CSR activities, we worked to understand the areas where stakeholders have
strong concerns and desires expressed by our stakeholders through various means of communication. In
addition, we investigated international CSR-related requirements such as the Global Compact and ISO
26000. Wefurthermore collected and organized the risks and opportunities considered when deciding a
business plan for each fi eld. Based on the results of these, we have identifi ed the issues deemed to have
higher social priority and a greater impact on business, and made these key objectives for the Group.
CSR
14
Basic Approach
Setting Key Objectives for CSR Promotion Activities