Konica Minolta 2013 Annual Report Download - page 6

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2010 2011 2012 2013 2014 2015 2016
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2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016
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Color B/W Color ratio
Advance our genre-top strategy to expand the scale of
business in growth fi elds.
■ Market trends and position ■
•
Maintain our genre-top position by launching a new series of color MFPs
• Further strengthen OPS (Optimized Print Services1), increase Global Major
Account2 (GMA) sales
We have created a globally unifi ed service menu to provide Optimized Print Services (OPS) to optimize the output environment of the
customer. By concluding large-scale contracts with global businesses in various fi elds to undertake the consolidated provision, opera-
tion and management of IT devices, we will expand the number of multifunctional machines installed globally and increase sales.
1. Optimized arrangement of output devices and output management service
2. Business with major global corporate customers
• Accelerate business development in emerging markets, especially in China and
other Asian markets
We will accelerate business development in emerging markets with continued high growth in both the number of machines in fi eld
and print volume (PV) and increase our competitive advantage.
In order to increase business scale, we will strengthen our sales structure in emerging markets, in which demand for
multifunctional machines continues to expand in accordance with economic growth.
•
Strengthen our capability to propose business process improvements
We will increase profi ts by strengthening our IT service capabilities and our capability to propose solutions for small- to mid-sized
companies, where the Konica Minolta Group has a solid sales base.
With respect to the business process improvements for which requirements are particularly strong, we will provide comprehensive
solutions that combine IT services with existing document solutions in order to increase our presence in the document market and
expand sales and profi ts.
Unit shipment trends and forecasts in the office A3 MFP market
A3 MFP market, where a shift toward color models is forecast in the U.S., Europe and emerging markets
■ Priority measures ■
U.S. Europe Emerging markets Japan
Office
A leading global market share in the A3 color MFP market
Strong global sales and service network
Superior sales proposal capabilities based on IT services and solutions
Our Strengths
and Competitive
Advantages
Business Technologies
Business
Source: Konica Minolta estimate
5
Growth Strategy