JCPenney 2004 Annual Report Download - page 56

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J. C. PENNEY COMPANY, INC.
2004 ANNUAL REPORT
the
Penney
Idea
T o serve the public as nearly as we can to its
complete satisfaction.
To expect for the service we render a fair
remuneration, and not all the profit the traffic will bear.
To do all in our power to pack the customer’s dollar
full of value, quality and satisfaction.
To continue to train ourselves and our
associates so that the service we give will be more
and more intelligently performed.
To improve constantly the human factor
in our business.
To reward the men and women in our
organization through participation in what the
business produces.
To test our every policy, method, and act in this wise:
“Does it square with what is right and just?”
The Company continues to conduct its business based on the principles
established by our founder, James Cash Penney. Known as the “Penney Idea”,
these timeless principles are as relevant today as when first adopted in 1913.