Holiday Inn 2014 Annual Report Download - page 17

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Targeted Portfolio
Our Targeted Portfolio means that we operate in the most
attractive markets for IHG and in the highest opportunity
segments based on guests’ occasion needs, with an
asset-light business model, i.e. franchising and managing
hotels rather than owning them.
See pages 12, 13, 18 and 19.
Our purpose is to
create Great Hotels
Guests Love®
Attractive markets
Highest opportunity segments
Managed and franchised model
Investment in
developing great
talent
Targeted Portfolio
Superior
shareholder returns
Management of our principal risks
Seepages 28 and 29 for how IHG manages its principal
risks and uncertainties.
Key performance indicators (KPIs)
We measure our performance against these strategic
imperatives through a set ofselected KPIs which monitor
our success in achieving our strategy and measure the
progress ofthe Group in delivering high-quality growth.
Seepages 30 to 33.
15
STRATEGIC REPORT GOVERNANCE
GROUP
FINANCIAL STATEMENTS
PARENT COMPANY
FINANCIAL STATEMENTS
ADDITIONAL
INFORMATION