EasyJet 2010 Annual Report Download - page 16

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Strategy and Key
Performance Indicators
’s vision
is to Turn Europe
Orange.
We will do this by delivery
against the following
strategic priorities. 188.3
123.1
191.3
43.7
129.2
Profit before tax (underlying)
£ million
330.9%
2010
2008
2007
2009
2006
8.6
6.8
14.3
5.5
10.1
Return on equity
%
3.1
ppt
2010
2008
2007
2009
2006
28.4
19.8
36.6
16.9
23.2
Earnings per share (basic)
pence
68.0%
2010
2008
2007
2009
2006
40.1
–235.6
–393.4
45.7
–381.0
Net debt
£ million
£40.1
2010
2008
2007
2009
2006
31.8
28.7
20.4
37.6
31.0
Gearing
%
5.8
ppt
2010
2008
2007
2009
2006
Financial discipline
We are committed to improving shareholder
returns whilst remaining prudently financed
with a strong, liquid balance sheet.
14 easyJet plc
Annual report and accounts 2010