CarMax 2008 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2008 CarMax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 85

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85

CARMAX 2008 | 32 | CARMAX 2008
SEARCH BY MAKE AND MODEL
FOR CONSUMERS WHO KNOW EXACTLY WHICH MAKE AND
MODEL THEY WANT,WE CURRENTLY OFFER APPROXIMATELY
40 FROM WHICH TO CHOOSE.
SEARCH BY VEHICLE TYPE
FOR THOSE WHO HAVEN’T DECIDED ON A SPECIFIC MAKE
OR MODEL,WE PROVIDE THE ABILITY TO SEARCH BY BROAD
VEHICLE CATEGORIES.
SEACH BY PRICE RANGE
SHOPPERS CAN QUICKLY NARROW THEIR SEARCH TO JUST THOSE
VEHICLES THAT ARE WITHIN THEIR SPECIFIC PRICE RANGE.
CREATE A CUSTOM SEARCH
CUSTOMERS WHO PREFER TO SEARCH USING A VARIETY OF CRITERIA CAN
MIX AND MATCH BY MULTIPLE SEARCH ELEMENTS AT THE SAME TIME.
MORE THAN 25,000 CARS TO CHOOSE FROM ON CARMAX.COM
WE ESTIMATE WELL OVER 60% OF IN-STORE CUSTOMERS VISIT OUR WEBSITE BEFORE COMING TO A
CARMAX STORE, MAKING CARMAX.COM INTEGRAL TO OUR SUCCESS. IN FISCAL 2008,WE DRAMATICALLY
EXPANDED OUR ONLINE VEHICLE SEARCH CAPABILITIES, PROVIDING CONSUMERS GREATER FLEXIBILITY
AND THE ABILITY TO CUSTOMIZE THEIR ONLINE SHOPPING USING A WIDE ARRAY OF SEARCH CRITERIA.
SEARCH BY SPECIFIC FEATURES
WHETHER IT’S LEATHER SEATS, NAVIGATION SYSTEMS OR ALLOY
WHEELS, CONSUMERS CAN NARROW THEIR SEARCH BY CHOOSING
THOSE FEATURES THAT ARE MOST IMPORTANT TO THEM.