CVS 2010 Annual Report Download - page 13

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More than 67 million customers use their
ExtraCare® card in our stores and online.
The largest loyalty program among all retailers, ExtraCare makes it easy for
shoppers at our more than 7,100 locations to take advantage of weekly sales.
Cardholders also receive targeted offerings and quarterly Extra Bucks® rewards.
We’ve taken our ExtraCare program to a new level with the recent launch of
the ExtraCare Beauty Club, which provides additional benefits. ExtraCare has
helped us build a loyal customer base and represents a significant competi-
tive advantage. It has enabled us to learn more about customer shopping
patterns over the last decade and provides valuable insights that are helping
us continue to innovate, ensure that each store’s product offerings match
neighborhood shopping needs, and use our advertising dollars effectively.
is this
A Way to Enjoy Easy Savings
- or -
A Key to More Effective Marketing
?
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