CVS 2010 Annual Report Download - page 12

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are these
Less Expensive, Quality Alternatives
- or -
Valuable Front-Store Profit Drivers
?
CVS shoppers can find more than 5,000
store brand items in our stores.
In these challenging economic times, our customers appreciate the wide
array of products we offer under our store brand and CVS-exclusive brands.
Such items now account for more than 17 percent of sales in the front of the
store, and that figure should continue to rise. With their ExtraCare® Health
Cards, our PBM plan members save even more on many CVS brand over-
the-counter products. Despite their lower prices, our store brand products
provide us with higher margins than their national brand equivalents. That’s
why we add approximately 900 new items every year and continue to refine
our store brand strategy. In fact, February 2011 marked the introduction of
the first 100 products under our new, value-priced Just the BasicsTM brand.
– 8 –
CVS Caremark 2010 Annual Report